![]() ![]() A vast majority of powertrain components are new. The Dodge Challenger SRT Demon is conceived, designed, and engineer for a subculture of enthusiasts who know that a tenth is a car and a half second is your reputation.” It’s that reputation – both of Dodge and its customers – that the Demon is responsible for upholding.ĭodge didn’t just retune the Hellcat engine for more power. Then there are a few that revel in a singular objective, rendering them totally irresistible to a subculture. Dodge says the Demon can be summed up in one quote: “Most cars attempt to be everything to everybody. Kuniskis says it’s the quest to build a vehicle that goes faster than the last one. The inevitable question of “why build the Demon” is answered, too. The harder car companies work to take the driver out of the equation, the harder we work to put them back in.” “We’ve got our sleeves rolled up, holding on tight to a belief that there is still a place in the world, on the streets and in the hearts for a brand built for those who will not go quietly into that new reality. Rather than being some emotionless, soulless, autonomous appliance chauffeuring people from point A to point B, a Dodge is different. Kuniskis then lays the foundation of what the Dodge brand is all about. The song is also ranked by the Guinness Book of World Records as being the most-consumed digital single ever. Promoting the Dodge and Fast & Furious partnership at the Demon debut were FCA’s Chief Marketing Officer Olivier François, Atlantic Records President Kevin Weaver, and rapper Wiz Khalifa, the singer of the iconic Paul Walker tribute song from Fast & Furious, Fast 7 As it turns out, Khalifa’s song is quite the hit, having racked up three billion views on YouTube and is on its way to becoming the most viewed music video of all time. A major chunk of that budget undoubtedly went to the Fast & Furious franchise, capped by the upcoming Fast 8 move. Yeah, Dodge has definitely been spending big bucks to promote itself and its vehicles. Dodge’s V-10 supercar will definitely be missed.Īfter that, it’s more marketing. Nevertheless, it certainly paints the Viper in a great light. The video is highly theatrical with quick cuts, slow-motion action, and a larger-than-life plot. It’s a tribute to the outgoing Viper, which is leaving after the 2017 model year. In addition to the PS5 version detailed here, there will also be a PS4 release.įor more details, you can check out our Gran Turismo 7 hub.Pennzoil’s “The Last Viper” & Other MarketingĪfter some marketing speak from Pennzoil’s VP of Marketing Patty Lanning, we’re treated to the video above, entitled The Last Viper. Gran Turismo 7 will be available on March 4. The Scapes mode lets you take your car to over 2,500 different locations, too, so you can take some glamour shots and add photo effects. The game actually simulates the entire process by which clouds are formed, including how moisture in the air rises, and this will affect the lighting and skyscape depending on which part of the world you're in. Coupled with 3D audio, the game aims to deliver more realistic positioning for audio sources, so you can tell exactly where sound is coming from.īecause it's a racing simulator on a cutting-edge console, Gran Turismo 7 is sure to be a graphical showcase, and Polyphony Digital is not cutting corners here. We anticipate seeing some salespeople there wearing jeans and blazers over a t-shirt.įor newcomers, you can try out the series' signature license tests to learn driving skills that will come in handy during full races, and with the DualSense controller's haptic feedback, you'll feel the track as if it were under you in real life. A separate shopping mall called Brand Central allows you to purchase more cars, and there is also a used car dealership. Now Playing: Gran Turismo 7 | State of Play FebruLivestreamįrom the Car Café in the middle of the map, you can see the cars you've collected, and you'll even be able to talk to some of the people who designed the cars. By clicking 'enter', you agree to GameSpot's ![]()
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